Week 14 Developing Online Advertising

For my first advertisement I chose to boost one of my earlier posts. This post shows how the real miniature flower jewelry is made. I chose this post because I think it contains valuable information. It is more than just a pretty picture, because it gives interesting information about these products. As a possible future blog post, I am also planning to write about this process and the artists making the jewelry, so boosting this post can be part of the promotion of that blog post as well.

Week 13B - Online Advertising - Analysis of the Marketplace

I think “Boost your post“ ads would be a good starting point for me on Facebook. This type of ad can help increase awareness of my page by showing my post to more people and keeping it on top of the newsfeed. This can help me increase my engagement with current and future customers. And if I create informative, interesting, and engaging posts, this form of advertising can be a great help to grow the number of my followers. Another strategy I would use is to advertise new products or on-sale items, which would bring more visitors to my website.

Week 13A Online Advertising - Analysis of the Marketplace

Online Advertising is a big step up compare to traditional advertising. And advertising on your social media site is even better. As Kerpen points out in “Likeable Social Media”, when you put an ad in an online magazine instead of a paper magazine, you can get lots of useful information, such as how many people actually clicked on your ad and how many of those clicks ended in a sale. When you advertise on your own social media site, you can collect even more data about your customers because they are usually your followers, so you already have data on them even before the sale, and the data from the sale adds to this information. All this data can help you create better-targeted, more successful ads. Also, when they like and follow your social media site, they passively introduce you to their friends and followers – potential new customers! I think creating well-designed advertising for your social media followers is the most effective way to promote your business. If you know what your followers need and like, you can convert them to customers by showing them how your product or service meets their needs and likings. But if you want to reach a vary large number of possible future customers, a traditional campaign may be the way to go. However, you still need to make sure that your target audience is reading the magazine or listening to the radio station that you are planning to use for your ad.

Week 12B - Using Other Online Tools

Live streaming is one tool I would try to build a connection with my customers. Facebook is one platform that I can use for live streaming. I investigated how live streaming works on Facebook and discovered many great features. Not only could I stream live videos right on my business’s social media site, but I could also choose from several useful features such as the live commentary option, taking polls, or asking trivia questions, all while streaming my content. These added features would encourage audience participation and make my videos even more interesting and engaging. I could announce my live videos in advance, and I could even create videos ahead of time and stream them on a programmed schedule. I could also specify a group that I share the video with, for example, people who signed up for a certain newsletter. I think there are great possibilities with this tool, and I would definitely use it for my business.

Week 12A - Using Other Online Tools

Google My Business is a very useful tool. Having all my information verified on Google gives a more professional look to my company. It can also help with communicating with my clients. I would be able to easily read and respond to reviews on Google. This tool also would help me find out inside information such as what queries my customers use to find me, or whether they find me more often through desktop or mobile search.

Week 11B - Email Marketing

Commented on the following blogs:

Donald Burks, Casey Ryan, Katharyn Saxe