Week 17 Wrapping It Up

First let me tell you how much I enjoyed this class. I have learned a lot about the different social media sites and the various advantages they offer. I also loved reading the textbook. Dave Kerpen not only writes about great ideas on how to use social media for business, but his writing style is also fantastic. It is a straightforward and enjoyable book to read. It is full of wonderful examples to help understand each chapter better. Every time I read a chapter I got excited and shared all my new knowledge with friends who already have running businesses. I am sure I will read this book over and over again while I create and run my own business.

Week 16 - Planning Your Future Strategy

During this semester I have learned about some new social media sites as well as gained a deeper understanding of some which I have used earlier. I have been using Facebook, Pinterest, and LinkedIn for some time. But Instagram and Twitter were new platforms for me. I also have never written or read blogs before. I found it very useful to learn all the different ways to post on Facebook. One thing I learned in this class that I find very handy is creating polls on Facebook. I also find it quite helpful that I can create a post on Facebook and with one click I can also make that post available on Instagram and Twitter. I love Instagram for its simplicity. It is easy to create posts there, with just couple of clicks I can upload photos from my phone.

Week 15B - Optimizing Yourself and the Company

For this assignment I decided to use my sister’s business Facebook page. https://www.facebook.com/solymosibori/.  She is a clothing designer in Hungary. She doesn’t have an online store or a permanent brick-and-mortar store. She sells her clothes in a monthly pop-up store event. She uses Facebook for advertising her events.

Week 15A - Optimizing Yourself and the Company

Google Analytics, Facebook Analytics, and many other analytics services are a great help to grow my business. All the inside information that these services collect can help me understand my target market better; who they are, where they live, and what is their demographic composition. Out of the many pieces of useful information, I think the most important piece for me would be the demographic review. This would not only show the age and gender composition of my site visitors, but it would also tell me what they like doing, what they are interested in. That information would be very valuable in building a better connection with my future customers. Another tool I would use frequently is the location data. Although I am planning to have an online business, knowing where my visitors/customers live can help me create customized ads for certain locations, or can help me choose certain offline events to participate in.