Google Analytics, Facebook
Analytics, and many other analytics services are a great help to grow my
business. All the inside information that these services collect can help me
understand my target market better; who they are, where they live, and what is
their demographic composition. Out of the many pieces of useful information, I
think the most important piece for me would be the demographic review. This would
not only show the age and gender composition of my site visitors, but it would
also tell me what they like doing, what they are interested in. That
information would be very valuable in building a better connection with my
future customers. Another tool I would use frequently is the location data.
Although I am planning to have an online business, knowing where my visitors/customers
live can help me create customized ads for certain locations, or can help me
choose certain offline events to participate in.
Seeing when my site visitors usually
visit my site is another example of useful data. For example, it would allow me
to appropriately schedule a time-limited campaign for limited edition jewelry –
I would time it to coincide with my visitors’ active hours. Finally, seeing how
many of my previous visitors return to my site, or seeing how successful my
business blog is, would also be a great help to improve and grow my business. The
Cohort Analysis can help me see if people still find and read my blog after
weeks or months, which is an indicator of how good, and valuable my blog is.
In short, the data in Google
Analytics is a big asset that, if used well, can help my company grow and
flourish. I am sure I will keep a close eye on the analytics data for my site.
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