For this assignment I decided to use my sister’s business Facebook
page. https://www.facebook.com/solymosibori/. She is a
clothing designer in Hungary. She doesn’t have an online store or a permanent
brick-and-mortar store. She sells her clothes in a monthly pop-up store event.
She uses Facebook for advertising her events.
Her Facebook business page has 530 followers. In the past
one week two new people liked and started to follow her business. She only does
organic posts – typically 5 to 6 posts just a few days before her pop-up store event
to show a preview of her new clothes. When she posts, it reaches up to 250
people. The most reactions she receives (up to 40) are in the “other” category,
which probably means people clicking through the pictures of the clothes. The
second most reactions are likes, up to 22. And there are only a couple of
comments. You can see a clear connection between the number of page visits and
the timing of the posts. She pretty much only has visitors on her site on the
couple of days of the month when she posts, just right before her event.
Her audience are 89% women, 46% are in the age group between
35 and 44, 17% between 45 and 54 and 13% between 25 and 34. This mirrors well
her actual clients. Her designs are unique, one-of-a-kind, and bold. To wear them, one would need to be a
self-confident person who is not afraid to stand out from the crowd. Women in
the 35-44 age group most likely already have a well-established style of their
own and are not afraid to stand out. Above the age of 55, most Hungarians are
still very conservative. The younger generation probably doesn’t make enough
money yet to be able to afford designer clothes. An interesting thing is that the
age group of 55-64 makes up 4%, but the 65+ age group makes up 7%. I think the
reason for this is that our parents and the clients’ parents are in that group.
Since she sells her clothes only in Budapest, it is not a surprise that the vast
majority of her followers are from there.
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