Taxco 925 Mexican Silver Store
Taxco 925 Mexican Silver Store has a
little over 6500 followers on Facebook, 415 followers on Instagram, and only 30
followers on Twitter. On Facebook their only posts are about sharing their
website’s blogs. The posts usually get a few likes and a couple of comments. Posts
that talk about Mexican artists or give advice for choosing jewelry or
gemstones get the most responses, up to 42 likes and 12 shares. They have
abandoned the Twitter and the Instagram accounts for more than a year. In the
past on Instagram they used hashtags like #mexicanjewelry, #handicraft, #mexicolindo,
#mexicosilver, and #taxco. But they do not use hashtags very often.
Corazón
Corazón has 718 followers on
Facebook, 1095 on Instagram. They are more active on Facebook than on
Instagram. The Facebook posts usually get some likes, but not more than a
couple of comments. And there are not too many posts which have comments.
Followers are usually commenting on posts that ask them which jewelry they like
the best from a picture. On Instagram they have much more likes, some of the
posts have over a 100. They use a lot of hashtags like #sterlingsilverjewelry,
#silver, #jewelry, #fashionaccessories, #style, #artisanmade, #handmade, #taxco,
#taxcosilver, #925jewelry, #statementjewelry, #fashion, #jewelryofinstagram, #handmadejewerly,
#uniquejewelry. They use more stylish pictures on Instagram than on Facebook. This
and the many hashtags could be the reason why they have many more likes on
Instagram.
Mexico Sterling
Mexico Sterling has about 3800
followers on Facebook, 217 on Twitter, and 1,140 subscribers on YouTube. On
YouTube they only created 6 videos but they are following and posting many
videos by others. They do not utilize their over 3,800 followers on Facebook.
They hardly post, and even when they do, they do not get many likes. The posts
almost never get any shares or comments. On their Twitter feed, I did not see a
single like, comment, or share, which is especially surprising because they
have 644 Tweets.
Silpada
On Facebook, Silpada has close to
350,000 followers, and on Instagram 24,700. Their most popular posts on
Instagram received over a thousand likes. For example, when they announced that
50% of their sales for a particular item will go to a cancer survivor group, or
when they had a special one-day offer. But even the less popular posts get a
hundred or more likes. Some of the Instagram photos are also shared on Facebook,
but Facebook also has a lot of additional content. On both sites they advertise
their new products and seasonal sales very well, and they receive many likes
through those posts. They are the first site that I saw using the poll feature
on Facebook. One of their polls received over 400 votes. Of the companies I
reviewed, this is the only one creating live videos on Facebook, and those videos
have thousands and thousands of viewers. They also teamed up with another
company to give away $500 coupons in a lottery. They posted this on both
Instagram and Facebook. That postThey posted this on both Instagram and Facebook.
That post on the Instagram received 242 likes and 25 comments on Instagram, and
53 likes, 11 comments, and 2 shares on Facebook. On Instagram they use hashtags
like #jewelry, #jewels, #jewel, #gems, #gem, #gemstone, #jewelrydesigner, #stones,
#accessories, #love, #sterlingsilver, #beautiful, #jotd, #style, #silpadajewelry,
#accessory, #instajewelry.
To summarize my findings, I think
there are many great ways to utilize social medial, but none of them are
effective unless the sites are kept up to date. For this reason, I think that
those companies who only have one or two sites that they keep updated are in a
much better position than those with many sites that are neglected and out of
date. I am planning to use Facebook and Instagram as my social media platforms.
Tricks that I learned from checking out my competitors are the following. Posting stylish pictures with a lot of good
hashtags is my first task on Instagram. Creating valuable posts on Facebook,
like giving ideas on how to match one’s jewelry with certain occasions or
talking about issues that interest my followers. Making special announcements
to introduce my new jewelry could generate activity on both sites. I also learned
about the poll feature on Facebook, which I did not know about, but now I am excited
to try it. Finally, supporting causes dear to my customers not only helps those
causes but hopefully also generates more sales for me.
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