Week 10A - Blogging for Business

So, you have decided that you want to write blogs on your business website! It is a great idea, and probably one of the best decisions you could make to improve your site. But if you are not fully convinced yet, here is some helpful information about blogging.

Frequent and valuable blogs will increase the traffic to your site tremendously. Why, you ask? Well there is more than one reason for that. First of all, if you write “how to” guides, or teach useful things about your products in your blog, your website will start to show up more often and with a higher rank in search engine results. This happens when your blogs have the right keywords embedded in valuable content. Second, if your post helps answer your visitors’ questions, they will likely come back for more information, and are more likely to like, share, and comment on your site. Third, when you post regularly, that means you are active, and your website is up to date. Both your potential customers and search engines like this! Search engines rank websites higher if they are always up to date.

I think by know you see why blogging brings traffic to your site. When you have more people visiting your site, that will eventually translate to more people buying your products or services. And why is that? It’s simple probability and percentages. For example, if one percent of your visitors become customers, then 100 visitors means only one customer, but 10,000 visitors means 100 customers. And is there a way to increase this percentage in addition to increasing the number of visitors? When people feel that your posts are valuable, they will come to trust you. When people trust you, they are more likely to choose you over another company they don’t know yet. Another way to build trust is to invite and encourage your visitors to provide honest feedback and have a conversation with them through such feedback.

So, what kind of blogpost should you create? The content of the best blogposts is “evergreen”. This means that even if someone finds it and reads it months or years later, the subject is still useful and relevant. If you have blogposts that showcase your products, make sure they are not just a sales pitch. Your posts should provide added value. For example, a how to guide, to show how this product can help them solve a certain problem or enhance the quality of their life.

Finally, let’s talk about the tone of your blog posts. It is always good to write in a friendly manner. But depending on your business, you need to decide how formal or informal your tone should be. For example, if you run a serious business, write serious blogs. But if you have a fun product, loosen up your writing style. When you write a blog, think about who your target market is. Then think how you would talk with them if they came to your store and you had an in-person conversation. Being yourself when you write a blog is good and makes your writing more honest, but always keep in mind who your audience is.